So you’re a health and wellness brand but if you’re honest with yourself, your marketing isn’t really working… Keep watching because this video is for you. Today I’m diving into the no 1 mistake health and wellness brands make, and how to fix it. Hi I’m Marielle Davis and as a brand and web designer, my templates and services have helped hundreds of entrepreneurs stand out and attract their dream clients.
So the number one mistake health and wellness brands make, is putting marketing before brand strategy.
Why is this an issue? Because diving headfirst into marketing before putting a solid brand strategy in place leads to things like:
Pouring money into ads that flop
Wasting a tonne of time on content that bombS
Creating and building out services that don’t sell
Building a community of people who will never buy from you
If this is sounding a little familiar, It’s time to go back to your brand strategy. Here’s a few simple questions to get you started.
What’s my message? How I can I make my message clear and easy to understand?
Who is my message for, really?
How well do I know my audience? What do they actually want to hear from me? How can I best reach them and help them in a way that makes sense for where they are at right now?
Is my visual brand identity clear and consistent? How do I want my audience to feel when they interact with my business?
What is it specifically that sets me apart as a business?
Being able to answer these questions will allow you to market your business easier, and more effectively.
If you’re looking for a simple and easy way to test if your brand is effective in attracting the right people, take my 7 second Brand test:
If you’re looking for a simple and easy way to test if your brand is effective in attracting the right people, take my 7 second Brand test: