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How To Build Trust & Avoid the Friend Zone

So I’ve bet you’ve heard whisperings along the lines of “Instagram is dead” Tik Tok is the new Instagram yadayadayada…

All you have to do is take a five minute peek into the world of Tik Tok to get a sense of its enormous potential when it comes to increasing visibility of your brand and offerings.

Here’s a question for you…

If getting visibility in the online space is so dominated by 15 - 60 second clips with little to no editing/styling or curation, what’s the point of having branding anymore right? Quick, catchy video reigns supreme so branding should no longer be a priority.



Because of a little something called the friend zone.

You’ve heard the term right?

When it comes to business, potential clients will pop you into the friend zone because:

1.They don’t see you as the expert

2. They don’t trust you.

Here’s what frustrates me the most about this…

I see talented coaches and service providers craft an amazing offer, work hard on their messaging, and be brave enough to put it out into the world. But when potential clients visit their offer pages, pricing guides and social profiles, nothing about them communicates that this is an established online expert that you can trust. The lack of brand identity, the messy and confusing website page completely lets them down.

Because here’s the thing…

Your potential clients don’t want to work hard to figure out if they can trust you.

They don’t want to sift through an essay-style sales page to find out if they’re a fit for your program or offer.

They don’t want to check out your profiles or website and try and figure out if you know your stuff. If they have to think too hard, their gut is going to tell them it’s a no. They might not know exactly why, but something feels off.

Your potential clients want to feel good about investing in your service. They want a premium brand experience that only you can deliver.

Like it or not, that’s the magic of strong visual branding, strategic positioning, and a professional website.


Thinking of Rebranding?

You want to rebrand successfully but you’re not sure how to be confident that now is the right time.

Well, you can stop wondering.

My free Rebrand Checklist will help you know when it’s the right time to rebrand, and what it will take to rebrand successfully, so you can have the confidence to make the right choice for your business.

I acknowledge the Yugambeh and Jaggera language peoples as the traditional custodians of this land on which I operate and pay my respects to elders – past, present and emerging. Sovereignty of this land is not and has never been ceded and remains stolen. Always was, always will be, Aboriginal land.



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