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The Problem With Authenticity

I’m sure you’ve heard this phrase a thousand times over in the business world. :

“Be authentic!!”

My automatic reaction to this is:

Sigh… Eye Roll…Tune Out.

I mean, I get it. Be your true self online so that you can build true relationships with your ideal clients. Clients that value you for your unique perspective, personality and strengths. Often this is mistaken for sharing everything about ourselves and our lives, because we feel that we have to, in order to build trust.

Here’s the problem. It’s nice, but it’s not real.

I mean it’s 2022. We know that everything online is a construction in some form.

And actually, building a construction of your identity as a brand is totally ok.

Whaaaat? Let me explain….

You don’t owe anyone a VIP backstage pass to every aspect of your life.

You don’t owe anyone pictures of your Sunday walk, your yoga practice, your catch up with your friends or your date night with your hubby, if you don’t want to.

One of the most frustrating mistakes I see entrepreneurs make, is that they share and share and share from their lives in the hope that people will like them enough to find out more about what they offer. They rarely direct people to their sales pages, or pop up their offer graphics to let their audience know how they can help them.

If this is hitting a little too close to home, here’s some comfort for you. Who you are will always be enough, whether we see it on your stories or not. You don’t need validation from the internet.

Hard truth?

It's really not about you anyway, building a brand is about providing opportunities to connect the right client to the right solution.

So if you’re wanting to build trust, connection and credibility when it comes to your brand, here is what actually matters:

  1. You do what you say you’re going to do

  2. You share things that honour and uphold your values as a business

  3. You talk about topics you’re an expert in

  4. You make it easy for people to get the help that they need


Thinking of Rebranding?

You want to rebrand successfully but you’re not sure how to be confident that now is the right time.

Well, you can stop wondering.

My free Rebrand Checklist will help you know when it’s the right time to rebrand, and what it will take to rebrand successfully, so you can have the confidence to make the right choice for your business.

I acknowledge the Yugambeh and Jaggera language peoples as the traditional custodians of this land on which I operate and pay my respects to elders – past, present and emerging. Sovereignty of this land is not and has never been ceded and remains stolen. Always was, always will be, Aboriginal land.



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