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When is the right time to rebrand?

Wondering if it’s time to rebrand your business but unsure if now is the right time?

Here’s a few scenarios that are a strong indicator that it’s time to rebrand.

Your current client base doesn’t feel ideal to you.

Perhaps you don't love the type of work you're doing right now or you're attracting clients that don’t value you. It’s time to change your positioning to start attracting the right people who are excited to work with you and are willing to invest in your services.

You are ready to raise your prices

You’re ready to charge a premium price for your services and want to position yourself to attract clients that have the budget for your products and services.

You have evolved as a business and your brand identity hasn’t caught up.

Your brand identity reflects a past version of your business and it’s time for an update that reflects the future of your brand.

You avoid sending people to your website or sending people your branded materials.

Perhaps your current brand was created in the early stages of your business or you DIY’ed it all when you were busy. You know something isn’t quite right with your brand and it doesn’t reflect your level of professionalism as a business. You’re a little embarrassed to show people your website and branded materials because they’re out of date, or don’t look professional.

You are launching something new

You’ve got a new program, course, event or product on the way, and you don’t want to get lost in the crowd - you want to make a memorable first impression!

Want a comprehensive list of rebrand scenarios?

My Ultimate Rebrand checklist is here to help!

My free Rebrand Checklist will help you know when it’s the right time to rebrand, and what it will take to rebrand successfully, so you can have the confidence to make the right choice for your business.


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