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Why you should ignore most marketing advice (and what to listen to instead)

Take a scroll through Instagram any time of the day and you are likely to find dozens of posts and videos all claiming to know how to make you a successful business owner.

If there’s one thing I’ve learnt, you should ignore most of these posts. Why?

When you think about it, most experts in the online world are creating content with an end goal - sell their product or service. It all sounds great on the surface level, but using strategies not suited to you and your business can do more harm than good.

When it comes to attracting the right people into your business, here’s a few questions you can ask yourself (while you happily ignore all the gurus).

  • What are your existing clients are asking you for? Can you identify opportunities to create a product or service around an existing need

  • What questions are your ideal clients asking themselves? What are they searching for? Hoping for? Wishing for?

  • What does your intuition tell you? Does a certain strategy feel perfect for your business, or does something feel a little off? Trust your instincts here.

  • What do you actually enjoy doing? No point going all-in on a strategy or a project that’s a total drag.

  • What does your data say? Where are you actually booking clients from? What’s actually working for you?

  • What works for your schedule and priorities? There’s no point taking on a project or strategy that’s totally unrealistic when it comes to your available time, and resources.

  • What actually makes sense for your brand and business model?

  • What strategies are best for your goals, and your values as a business?

  • Who can you reach out to as a coach or mentor that has already achieved what it is you really want from your business?


Thinking of Rebranding?

You want to rebrand successfully but you’re not sure how to be confident that now is the right time.

Well, you can stop wondering.

My free Rebrand Checklist will help you know when it’s the right time to rebrand, and what it will take to rebrand successfully, so you can have the confidence to make the right choice for your business.

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